January 2014

What is the point of blogging?

Many people get into blogging for various reasons.

No matter what your reason is for blogging, you need to create an audience and drive target niche traffic.

You want to write to the exact person you think is looking and needing your information.

You want to brand yourself as a leader, authority and a center of influence to your audience.

You want your audience to know, like and trust you.

The key is to build recognition and authority.

Who is your target market, who do you want to influence?

Who is your avatar?

An avatar is something or someone used to represent that person/persona in a certain environment.

To help solve “what to blog about to make money”

Here are 4 questions to answer:

• Who are they?
• What to they do?
• What’s their problem?
• What do they want, what’s stopping them from getting what they want?

When you blog you want to blog to those questions and answer their questions.

If money and time were no longer an issue what would you do? Is a question you could ask yourself if you are the avatar you are trying to capture or get in front of.

What’s their gender?
What’s their general age?
How much money do they want to make, if they want to make more money?

Get specific on WHO your target market is, the more detailed you can get the better.

Find their hot buttons as your marketing and blogging to them.

Remember your real product is not a product, your real product is PEOPLE.

Everybody is looking for change, looking to believe in something.

Try and write down 30 different qualities of your customer in order to blog directly to them.

1. What does the audience want?
2. Do they want what you are marketing?

Knowing your market is very very critical.

Think about being that person and figure out what that person wants.  Get inside and become that person, share their desires, feel their emotions, grab their needs.

[Click here to continue…]

{ 2 comments }